Module 12: Niche Marketing
Now that you have things set up to promote your system and through it the other programs you have joined, we are going to look at the other side of your online business, namely Niche Marketing.
The first thing you need to do is to think about what niche you want to target.
Now, a lot of people will tell you that this must be an area about which you are passionate. I disagree.
For a start, your passion about a subject does not guarantee that it will be a profitable niche. For instance, I am a Christian minister in my offline life, and I am certainly passionate about Christianity and ministry, but I have learned by experience that when it comes to marketing the Christian niche is definitely not a profitable one (salvation is free, and sadly many Christians seem to think that everything else should be, too.) So my Christian efforts online focus on what I can give freely, not on making money.
On the other hand, I target several niches in which I have no burning personal interest, but which I know to be profitable.
So, how do you decide what niche to target?
What you want to look for is people who have a need and who have money and are willing to spend it to meet that need.
For instance, weight loss is a huge niche. People who are overweight really want to find answers, and many of them are willing to spend large amounts of money in seeking those answers. Now, I am not suggesting that everyone target the weight loss niche — but it does serve as a good illustration of the kind of niche you need to look for.
Once you have decided on your niche, log in to your cpanel and set up another subdomain on your account with a name relating to that niche, then set up WordPress on that subdomain just as you did before.
Again, you can get content from PLR, article directories or YouTube videos.
Next you need to find some products to promote through your niche blog.
Depending on the niche you have chosen, you might be able to find products in PayGear — just log in and click on Marketplace to explore what is available.
An alternative is to go to ClickBank and sign up for an account. The benefit of ClickBank is that it is the “granddaddy” of affiliate marketing sites, with products for every niche imaginable. The downside is that you need to be getting constant sales with them, because if your account is inactive for a certain period they begin deducting fees from it — believe me, as one who at one time lost over $100 in ClickBank commissions that way, it is NOT something you want to happen!
Other alternatives are sites such as Amazon and Commission Junction that allow you to sell physical products as an affiliate. The commission rate is much lower than it is for digital products, but often the selling price is much higher.
Whatever source you choose for affiliate products, you will need to grab some of the banners or links to add to your site.
You might also want to set up a series of autoresponder messages.
So, look for programs that offer good affiliate tools.
The best way to add banners to your site is to use widgets — place them either in the top widget area (wide banners) or in the side bars — that way they will appear on every page of your site.
You can also get plugins that will allow you to rotate several banners on your site so that your visitors are not seeing the same thing all the time.
Once you have your site set up and some content on it, you need to start promoting it so that you can get visitors and start making some sales and commissions.
A word of warning here — Traffic Exchanges, Safelists and Text Exchanges simply will not work for anything other than the Internet Marketing/Make Money Online niche.
If you try to use them for anything else you will be wasting your time and effort.
What you need to do is to work on the long term traffic strategies, building links to your site both to get live visitors and to build your ranking in the search engines. Copyright © All rights reserved worldwide
Lynn Fowler (Independent Affiliate ) and All In One Profits® Network,Inc
Legal Information: This Basic Training Guide has been created by Lynn Fowler
and adapted for AIOP by the author with the company annotations.
It may not be altered or sold for profit.