Module 11: Long Term Traffic
Mod ways to build long term traffic to your site. By now you should have some good content on your site, so we can begin to build backlinks.
This will do 2 things:
-firstly, it will bring some real people to your site as they follow the links;
-and secondly it will help with your position in the search engines … and of course most people who find any site do so through search engines.
The first thing you need to do is go to Blogger.com and create an account. This will allow you to create as many blogs as you want.
So why do you want to create a blog on Blogger when you already have one on your own site? In a word: backlinks.
Create a blog with a name that relates to your main site, and put up a first post. It can be as simple as “Welcome to my blog.” Now log in to your own site (your WordPress back office) and activate your social sites poster plugin, and link it to your Blogger blog.
Set it to post just an excerpt, not the full post.
Now when the search engines go to Blogger and find your blog there, they will also find the link back to your main site. Likewise real people who find your Blogger blog will need to click through to your own site to read the full post.
Next, create a Twitter account, and set your social networks poster to post to it.
Take a little time each day to follow people. A good way to do this is to find one leader in your field (in our case making money online) and follow his/her followers. The logic of this is that if they are interested in following one person in that niche, they might be interested in following others in the same niche.
Take is slowly … Twitter will punish you if you follow too many people at once. Follow a dozen a day. If half of them follow you back, within a year you will have over 2000 followers.
Likewise, go to Facebook and create a fan page for your site.
Set your social networks poster to update it automatically, and follow a similar strategy of befriending people as with Twitter.
You also need to submit your site to directories.
Google “blog directory” and you will find dozens of them. It is time consuming, but if you do a few each night you will soon have lots of links coming back to your site.
Just make sure that you keep a record of where you have submitted your links — double dipping can be taken as spamming, and can get you banned.
Next, head over to Squidoo.com. Squidoo is a site that lets you create mini-sites (they call them lenses) about almost any topic. They must be informative, not overly commercial, but they can link back to your site. The idea is to create a series of lenses around a theme, linking them to each other and back to your site.
Two other sites that work in a similar way are Hubpages.com and Xomba.com. You can create “link wheels” with these sites, linking one to another and back to your main site.
Of course, there’s the “granddaddy” of link building, Article marketing.
You write short, informative articles that relate to your topic (nothing “salesy” or they will be rejected) and then you are allowed to include a “resource box” at the bottom, in which you have your name and links to your site. Whole books have been written about article marketing, but really it is pretty intuitive. You don’t have to be a literary genius, and your work does not need to qualify for the Pulitzer prize, but you do need to have good spelling and grammar and a reasonable quality of writing.
SocialMonkee is another great tool for link building. At the basic level, you can submit one site a day to 25 quality sites. It takes a little work — you need to “spin” the submission so that there are multiple versions — but the site has a clear explanation of what you need to do.
If you haven’t yet tried out «Staged.com», google it then go and sign up now. This is a really fun way to promote anything you want to promote, and to get some great links back to your site.
Create some videos and post them to YouTube. No, don’t freak out … you don’t have to get in front of a camera and talk (unless you really want to.)
Create a simple OpenOffice presentation slide show (works the same as PowerPoint.) If you don’t already have it, download CamStudio (similar to Camtasia, but free.) This lets you capture what is happening on your desktop and put it into video format.
Play your presentation, capture it with CamStudio, and hey presto! you have a video to put on YouTube. Make sure you have a link to your site at the beginning of the description … or better yet, to a squeeze page for one of your freebies.
All of these strategies take some time and effort, but the great benefit is that they are “set and forget.” Once you have them in place, they will continue to send both search engines and human visitors to your site for years to come.