NqCc43SqTZ1Ws7Q7qNwkfvLX8JauS3_mQLEZ3kLWFSMM Module 3. Set up of your site | Traffic into the e-books
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Module 3: Setup your blog or website on hosting

Modul 2.

Note from AIOP:  AIOP  provides Cloud Linux hosting  at no supplimentary costs for the Cloud option that is included in your hosting account by default. Usually, the Cloud option is charged at various costs by other host providers.  The Cloud feature ensures that if an issue occurs on any of the members hosting accounts, will isolate that account and will not affect all the others.

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In this module we are going to set up your web site. This is quite a long post, so take your time to read it carefully and if necessary come back several times.

To set up your web site, we are going to use a WordPress platform. This allows you to
set up your site without knowing anything about HTML, CSS, Javascript, PHP, or
any other initials you can think of. It is very easy to install, and I am going to walk
you through the whole process.

(There are two versions of  WordPress.  Wordpress.com is a free blogging site. This is not what we are using. We will be using the WordPress software, but installed on your own site.)

Firstly, if you haven’t already set up your AIOP hosting account, you need to do that now.

 

Now head on over to GoDaddy to get a domain name. You will first need to set up an account with them. Once you have done that and logged in, type the domain name of your choice into the box where it says «search for a new domain» to see if that name is available.

HINT 1: Always go for a .com domain, not .co, .net, .org or any of the zillion other
possibilities that are around now. People automatically type .com, and if you have
one of the others and someone else has or gets the .com, there is a good chance they
will end up with at least part of your traffic.

HINT 2: We are going to use your site for two things:

— to promote your online business

— to promote affiliate products in a niche of your choice.

We will do this by creating two separate sub-domains on your site.

Therefore your domain name needs to be something generic. You could use your own name, or you could use a made up name. For instance, on my main hosting account (which has been running for a long time now) I have the domain name “brijmark.com”, which is made up by combining the first three letters of the names of my two sons and the first initials of their wives.

The beauty of doing this is that, when you set up your subdomains, you can name them exactly what you want, and not worry that you will not be able to secure a name that relates to your chosen niche.

For instance, if your domain name is “frednerk.com” and you decide you want to promote products in the weight loss niche (one where it is very difficult to get a relevant domain name) you would simply name your subdomain “weightloss.frednerk.com” and reap the SEO benefits.

Once you have seen that your chosen domain name is available, click «Continue to Registration.» Click «no thanks» to all the extras they want to offer you, choose whether you want to register your domain for 1 year or more (the default is 5 years, you will need to select other times from the drop down box.) Proceed through the remaining pages without selecting any of the extras, then proceed to the checkout and pay for your domain. You do not need to do anything else with it just yet.

 

Now, log in to your AIOP account, and click on “Products” then on “Click here to request your hosting account.”

Once you have submitted your information, you will see something that says, “Set your nameservers to:”

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Note fromAIOP: ( there is a video and pdf  guide under the Tutorials button in AIOP Back office that will show you How to set your hosting account)

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You then have to head back to GoDaddy. Log in and click on «My Account.» Then click on «Domains.» On the screen that comes up, you will see the name of your domain, and beside it a button that says «launch.» Click that button.

From the row of icons across the top of the list of your domains, click the one that
says «Nameservers» and from the drop-down menu choose «Set Nameservers». Check
the line that says «I have specific nameservers for my domains» and copy and paste
the two AIOP nameservers from your email into the boxes. Click OK.

It normally takes up to 24 hours (2-24 h) for the nameservers to connect with your account. Wait a little while, then try to log in to your cpanel — http://yourdomain.com (of course replacing “yourdomain” with your actual domain name.) using the cPanel link that was provided in the email received when you requested the hosting account.

Your login and password will be the same as your AIOP account.

Unless you don`t choose a different password when you request your hosting account.

 

Note from AIOP: when you request the hosting account, once is set, the system is sending automatically an email with your hosting account details, cpanel link and our current hosting nameservers. It would be very good if your cPanel password would be lowercase, upercase letters, numbers and special signs like @,^,(, etc. . We are not liable for your password weakness in case of unhappy events.

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Once you are in cpanel, scroll down to where it says “subdomains.”

Click on this, and enter the name you want for your subdomain, then click “create.”

For now we are just going to concentrate on the Internet Marketing side (we’ll get back to affiliate promotions later) so choose a subdomain name that relates to the IM niche.

Now we will create your website Home page, also known as index.php page.

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AIOP NOTE: There are 2 ways you can create that.

1) Ours

If you feel comfortable on cpanel, the easiest way is this:  on your cPanel, go to «File Manager«, then  go to web root  public_html .  It shouldn`t be any index.php  file there. Then click «New File» (left top). Name the new file as index.php

After you create that index.php file, right click on it, and from the small pop up that opens, choose »Edit».   When you click Edit will open the file like a page you can write on it.

Copy this line EXACTLY AS IT IS  AFTER  replacing  with  your OWN subdomain  and  domain name:

<?php header («Location: http://yoursubdomain.yourdomain.com»);?>

and paste it on the index.php new page opened after you clicked Edit.

Press Save. That`s all for now. Your domain will redirect to your new subdomain.

 

2) Lynn`s

If you feel more comfortable using  the html web page builder, Arachnophillia:

Open Arachnophilia and choose New/PHP file. Enter this text :

<?php header («Location: http://yoursubdomain.yourdomain.com»);?>

keeping the code signs and the spaces  BUT replacing “yoursubdomain” and “yourdomain” with the actual names of your subdomain and domain.

VERY IMPORTANT:   Make sure there is no blank space between this line of text and the top of the page. Save this file to your desktop as “index.php”. Now,  in your cpanel, go to Legacy File Manager (you could also use File Manager, but I find the Legacy File Manager easier.) Choose “web root” and click “go.”

Click “upload files” and use the browse function to find the index.php file you just created, then click “upload.”  Now, when anyone goes to your domain name, they will be automatically redirected to your new subdomain.———————————————

Setting up WordPress

(we will install WordPress on your new created subdomain)

 

Note from AIOP:  Now in cpanel,  scroll down to where it says : «Softaculous Apps Installer «.  We do not use anymore Fantastico but Softaculous which is better and evolved compared to Fantastico Deluxe. Softaculous   allows the  installation for over 320 scripts and  automatically updates the scripts installed and other things .

The instruction for creating  subdomains  will NOT work if you do not have your own domain name. You will have to install WP only on the subdomain provided by us, and that will be automatically selected for  Your Domain, in the Softaculous installation.

This is because you cannot  add  subdomains  to a subdomain. You can only add subdomains to domains, using the addon  on cpanel.

Look for Softaculous Apps Installer then choose  WordPress .

In the the side panel you will see a whole range of scripts you can install.

Go for WordPress, and click on «Install.»  On the installation screen,  you will  see a number of  boxes to fill in.

For  the box « Choose Domain « you will see the option to choose from  yourdomain.com  and    yoursubdomain.yourdomain.com

Choose  :  yoursubdomain.yourdomain.com  (where you replace of course  the example with your subdomain and domain name)  and the WordPress will be installed on your new  subdomain.  You will install later  WordPress , on other subdomains for affiliate or anything else you may want to create subdomains.

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For the box « In Directory «  If you see there  «wp» remove that,  and  LET  THE  BOX EMPTY!

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«Site Settings»  you may choose now or change later the site name and the description working on your wp installed webiste.

At «Site Settings», for «Site Name»  choose a name for your website, usually the best is to be the same as you domain name. Which means you should choose  your domain wisely  to reflect  the Internet  Marketing  niche or the offer you want to promote.

But as well may be your own name. Choosing the domain name same as your name, may be beneficial because you may add at a later time, subdomains to reflect the niche or the topic for your offers while will branding  yourself which is very important to build the trust in online marketing.

 

«Admin Account»

Choose an admin Username (something other than «admin,» because that is way too
easy for potential hackers to guess) and Password, and an admin email address you will use further to retrieve your WordPres log in credentials in case you forget them,
or to communicate with subscribers, or  for anything you may need.

If you choose an email from your domain.com make sure you don`t forget to create that email address.

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AIOP NOTE :   Skip the Select Plugins option ,be very careful with  Log in attempts plugin, it will secure your admin login but as well  may lock you out and we may not  be able to help you, better not check it.

Further you should pay attention to  «Advanced Options».

Whatever is your option for the other Advanced options, check the : «Auto Upgrade» for installation.

 If checked, Softaculous  will  automatically upgrade your WP installation to the latest version when a new version is available  so you don`t have to do it manually.

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DO NOT  check  the automatically back up, you should be very careful with that  because your hosting account disk space is limited to 500-512 MB and any back up will eat your space.

We back up all the accounts one time per week on Sunday, and keep the back up for a week till the next Sunday automatically back up.

Last would be to «Select Theme».  You can view all the available themes Demo. Choosing at this step is optional. If not selected, the default theme will be installed and you can choose later the theme you want for your website.

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Add  the email address where the system should send you the installation information.

Click «Install « and it’s done! You can now log out of your cpanel.

 

If you type your subdomain and domain name into your browser’s address bar at this point, you will see a standard WordPress blog with a post that says «Hello World!» Now we are going to change that into a web site that is distinctly yours.

 

To log into the back office of your blog, go to :

yoursubdomain.yourdomain.com/wp-login.php (replacing “your subdomain” and «yourdomain» with the actual names you have chosen.)

Log in with the admin user name and password you chose when setting up your WordPress (NOT the ones from your AIOP or cpanel, unless you have chosen to use the same ones.)

 

The first thing you want to do is to change the appearance  of  your  site.

If you didn`t choose a theme for your site at the previous step or if you want to change the current Theme:

Go to   «Appearance» in the left hand column and click on «Themes» and then «Install
Themes.»  Once you have installed your chosen theme, be sure to activate it by clicking the «activate» button.

 

Next, you need to install some plugins.

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Note from AIOP: we recommend you to use a small number of plug ins, only what is essential or strictly  neccesary.

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Plugins are like mini-programs that enhance the functionality of your WP Blog.

Here is the list that I use on all my blogs:

All in One Bookmarking Button — This puts a small button at the bottom of your
posts that your readers can use to add your site to the various social bookmarking
sites.
Auto Excerpt — An essential. With this installed, the only place where the full content of your posts appears on your site is on the individual post page. Everywhere else it is
an excerpt with a «read more» link. This avoids the problem of Google penalizing you
because you have the same content on several pages of your site.
Google XML Sitemaps — Another essential to help you get listed in the search
engines.
Meta SEO Pack — Yet another essential for search engine listings.

WordPress Ping Optimizer — Another essential. Without it, WP will «ping» search
engines and other sites every time you edit a post — which, if you are working on
something to try to get it right, may result in multiple pings in a very short space of
time, and could get you banned from the search engines.
Easy Contact Forms — Not quite as easy as they say :0) but well worth the effort to
give your readers a means of contacting you. Read the directions carefully and you
will not have any problems.

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AIOP Note: you may want to check first if the Contact plug in software we offer as separate product wouldn`t  be  easier for you.

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Print Friendly and PDF — Optional, depending on the type of site you want. If
you are providing content that people might want to be able to keep and access when
they are not on your site, this puts on each post a little button that they can click for a
printable page.

One Click Close Comments — This one is optional, depending on whether you
decide that you want comments or not.

Personally, I have found that allowing  comments is an open invitation for spammers, and results in an incredible amount of  work dealing with them. As a result, I do not allow comments on any of my sites, and  this nifty little plugin takes care of them with one click.

WP Spam Free — Optional too, if you do decide to allow comments on your site, this is a must have. It will not keep all spam away, but it will limit it considerably.

An alternative to this is Disable Comments.

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AIOP  NOTE : We recommend you to use the WordPress option  in the Dashboard and just Disable Comments than  struggle to install an other  plug in for this.

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NextScripts:  Social Networks Auto-Poster — This will automatically post your content to other sites such as Facebook and Twitter.

 

OK, so now you have a list of plugins and you are probably thinking «What on earth do I do with them?»

 

In the left-hand menu of your WP Back Office, you will see a button named «Plugins» and when you click it you will see «add new.»

 

Type each of the names above into the search box, and when you find the correct one from the list that comes up, click «install.»

Once it is installed, it will ask you if you want to activate it, and yes, you do.

Go back to the plugin installer and do the same for each of the plugins listed above. (NOTE: Sometimes plugins become redundant and disappear. If you can’t find the ones listed, look for something that does the same job.)

Now, before you do anything else, go to «Settings» and «WP Ping Optimizer.»

 

Copy and paste the following list into the text box, and check both «enable pinging» and «limit excessive pinging»,   and save your settings.

 

http://rpc.pingomatic.com/
http://api.moreover.com/ping
http://api.my.yahoo.com/rss/ping
http://blogsearch.google.com/ping/RPC2
http://ping.bitacoras.com
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.popdex.com/addsite.php
http://www.wasalive.com/ping/
http://www.weblogues.com/RPC/
http://blogping.unidatum.com/RPC2/

Next we are going to create two pages, one that will be your welcome page,

and one the page where your blog posts are listed.

  First go to «Pages» and «All Pages» and delete the default page that is there.

Then click «Add New» and give your welcome page a title — it could be «Welcome» or «Home» or something similar. At this stage  don’t worry about adding content to it, we will get back to that later.

Just type in the title and click «publish.»

Now do the same for your «posts» page — it could be called «Blog» or «Posts» or «Articles» — again, just enter the title and click «publish.»

Now, in the left hand menu, click on «Posts» and then «Categories.»

Add a new category that is relevant to what your site is about, but in a general way. We are going to use this as your default category instead of the «uncategorized» (which does nothing to help you with the search engines.)

If you want you can also go to «Links» and «Categories» and create a new link category to be your default instead of  «blogroll» (which always reminds me of something that belongs in the bathroom — if you are not an Aussie you might not get that, but be nice and smile anyway :0) )

How go down to «Settings» at the bottom of the left hand menu.

We are going to work through these one by one.

General:

Enter the site name and tagline as you want it to appear on your header. The site name may or may not be the same as your domain name, but it should contain your main keyword.  E.G, on my ‘workathomewithchooky.com’ site, the site name is simply Work at Home, and the tag line is Home Business News and Info — that way I have managed to squeeze in two of my main keywords, «work at home» and «home business.»

Unless you want people to register on your site, leave the «anyone can register» box unchecked.

Set your time zone and date and time formats, and save your changes.

Writing:
Set your default categories for posts and links to the ones you just created. Change the mail server to mail.(yourdomain).com, replacing (yourdomain) with your actual domain name. Choose a random set of numbers, letters and symbols for the user name and password (do not copy the ones they suggest.) You are not going to be
using these, and you don’t want anyone else to be using them, so make them as long and complicated as you possibly can to prevent anyone from guessing them. Leave everything else as it is and save your changes.

Reading:
Click «a static page» and choose the names of your welcome and post pages.
I suggest leaving the number of posts at 10, and changing syndication feeds to 3 items and summary. Save your changes.

Discussion:
If you don’t want to allow comments on your site, uncheck the box beside «Allow people to post comments on new articles.»
If you do want to allow comments, check the settings you want to use and save your settings.

Media:
There is really no need to change any of these settings.

Privacy:
Again, no need to change anything unless you want to hide your site from searchengines.

Permalinks:
Check «custom» and insert:     /%category%/%postname%/
Save changes

Auto Excerpt:
Insert the text you want your visitors to click to read more. Simply «read more» works fine! Save changes.

Print Friendly and PDF:
Choose the button style you want, and where you want it on your page. I find the right hand side before the content works best. Save Changes.

WP Ping Optimizer:
You have already done this one.

NextScripts Social Network Poster:
This is a little daunting at first, but the plugin walks you through step by step.

 WP XLM Sitemap:
This pretty much takes care of   itself.

Underneath the main settings button you should see a separate button for the

 MetaSEO Pack.

Title Rewriting:
Make sure that the «rewrite title» box is checked.

As long as it is checked, you can pretty much leave everything else on that page as it is.

Meta Keywords:
If there are any keywords that you would like to apply to every post and page of your site, add them here. Save changes.
Pretty much everything else in the  MetaSEO Pack can stay on the default settings.

Below the MetaSEO Pack button you will see the button for the Database.

The only thing you need to do here is go to DB Options and be sure that the email address is the one where you want to receive your backup files, and that the frequency is what
you want. (If you only plan to update your site once a week, then you don’t need to backup the database any more frequently than that. If you plan to add new content every day, you might want to backup at least every couple of days.)

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AIOP NOTE :  We back up all the accounts one time per week on Sunday, and keep the back up for a week till the next Sunday automatically back up. This will save your disk space.

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Now go back to Plugins and click Easy Contact Forms on the dropdown list. Read the instructions very carefully to set up your contact form.

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AIOP  Note: Check the AIOP product page, we may add  contact form plug ins there.

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If you right click on the name of your site in the black bar at the top of the page, and select «open in new tab,» you will be able to see what your page looks like.

If the contact form is not right, go back and make the necessary changes, then go to the other tab and refresh the page to see  the changes.

Next, go to Appearance and Widgets. This is where you put things in your side bars and, if you have a theme that allows it, at the top and bottom of your pages.

First,  remove the default widgets by clicking on them and dragging them to the inactive widgets area.

Now,  think about how you want your site to look.

If you have picked up my free themes and are using one of them, they are designed to use a vertical menu, so you will want to drag the vertical menu widget into the first sidebar area.

If you have a different theme, your pages might be displayed as tabs across the top of your site, in which case you might not want a vertical menu as well.

A «recent posts» widget is a good idea, in either your left or right sidebar. You might also want to include «categories» «archives» and «links» widgets.

If you have more than one blog, you might want to add the RSS feed from your other blog to get some cross-pollination.

If you have a theme that allows a top widget area, this is a good place to display something that you want your visitors to see no matter what page they are on. So, if your site was promoting your offline business, it might be a good place to list your specials, or if you are promoting an online business to place a banner for that business.

If your site is more general, you might want to sign up for an account with either Google Adsense or Clickbank and place their ads in that space.

Whatever you do, just be sure that you check that the ads you place there actually fit in the space available. Few things can make your site look more unprofessional than bits that break out of their boundaries!

Also, don’t overdo it with the ads. Remember, the only way you are going to get people to click on your ads is if they are actually reading your pages. If your site looks like one big advertising catalog, the readers will click away very quickly.

If you are interested in free traffic to your site, go to LeadsLeap and sign up (it’s free.) Once you have confirmed your membership, you can grab the  code for their widget and put it on your site. Just use a text widget in one of the sidebars and copy and paste the code.

The great thing about widgets is that they will appear on every page of your site.

So,for example, if you had an offline business and wanted to feature your weekly specials, you don’t have to change every page of your site, you just have to edit the widget!

 

Adding Content

Once you have your widgets set up and are happy with the general appearance of your site, you are ready to begin adding content.

With a blog, there are two main ways you can add content: as pages, or as posts.

A page is static — it is always available for your viewers to read, and will show up in the menu.

Posts, on the other hand, slide down on the main post page as you add new ones, and eventually slip back onto other pages. They are still on the net, and if your site is indexed in the search engines, will still be able to be found, but for someone coming directly to your site they take a little more digging.

There is nothing that says that you MUST have posts on a WP site.

You could choose to have a more static site with just pages. In that case you would simply not add post related widgets to your side bar.

For the moment,  however, we will assume that you are adding both posts and pages.

Think first about your welcome page.

What do you want people to know about you and your business? What photos can you add to make it more appealing?

Plan your page first, then go to Pages/ All Pages and find yourwelcome page. Click edit, and unless you want to use HTML make sure that you are in the visual editor.

This works exactly like any word processing program. You can align text to left right or center, you can make it bold or italic, you can change sizes and colors. To add an image, click on the little media icon.

Once you have entered all your content, click publish. (If you can’t find some of the editing tools, click on the little icon at the end of the row that looks like a lot of little boxes, and it will open up another row of tools.)

Be sure to go to your site and check that it looks the way you want. If it doesn’t, go back and edit your page till it is right.

Now think about what other pages you would like to have on your site.

You might want to have a page that talks about yourself and your internet experience.

You should also have pages with the legal stuff like Privacy policy and Terms of service.

It is a good idea to have a «Contact» page where you have your contact form and also your physical address for anyone who wants to contact you by snail mail.

Once you have all your pages set up, you can start to think about posts.

You can use posts to:

  1. Provide great information that will have your visitors wanting to come back again and again.
  2. Announce specials.
  3. Run contests.

Since this first blog is going to be promoting your online business, you will want to post business-related information.

You can do reviews of the products or programs you are using, or just post general internet marketing content.

If you don’t know what to post, do a Google search for “PLR articles” — you will find literally thousands available. Rewrite them a little to put them into your own words before you post them.

Another source of content is article directories such as EzineArticles.com.

If you use articles from these directories, you must also include the author’s resource box, and you may not alter the articles in any way.

However, you can make them unique by adding a small comment at the top,  such as

“I found this great article by … about … What do you think about his comments on …?” Then paste in the article.

Don’t think your posts must be all just words.

Use some images — remember the adage about a picture painting a thousand words! You can also embed relevant YouTube videos.

Think about how often you want to post. There is no point in getting a rush of enthusiasm at the start and putting up ten posts a day for a week, then doing nothing for a month. Whether you decide to post every day, every week or every couple of weeks, try to be consistent.

Adding posts to your blog is basically the same procedure as adding pages, except that with posts you need to choose a category.  If you are going to be away for a while, you can also use the date feature to post in the future.

That’s it! Happy blogging

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