Module 6: Safelists

Module 5.

 Today we are moving on to work  advertising with SafeLists.

SafeLists, viral mailers,  are basically communities of people who have agreed to receive emails from other members and in return are able to send emails to other members.

The original ones let you send mail with no obligation to read the mail from others, which meant that people just did a mass delete, and none of the mail got read — which kinda defeated the purpose of the whole thing.

The newer and more effective ones require members to actually read and click on a link in the other member’s email. It works a bit like a manual Traffic Exchange — the link opens a page with a timer, and when the timer has counted down you get your credits.

Now, you are going to get a LOT of mails from your SafeLists, so before we get started I want to make sure that you know the best way to handle it all.

Remember,  at the beginning we set up 2 Gmail accounts, one called «mail» and one called «list.» Many SafeLists, mostly the oldest ones,  will require you to give both — the «mail» address for admin contact and the «list» address for all the emails you will receive from the list.

Open your Gmail «mail» account now, and open one of the emails that you have received from one of the Safelists or viral mailers  that you joined.

On the top bar you will see a button that says «More.» Click on it, then click on «filter messages like these.»

In the dialogue box, click on «create a filter with this search.» In the next dialogue box tick «apply the label» then from the drop-down menu beside it click «create a new label.» Make the name of the label the name of that  Safelist.  While you are there, check «never send to trash» to whitelist that Safelist. Tick «also apply the filter to [number] matching conversations.» Click «create filter.»

You will now have the email open, and under the subject line you will see two grey boxes, one that says «inbox» and the other with the name of the filter you just created. If you click on the label name of the filter on the left side of your gmail, you will now have all the emails from that Safelist in one place, making it far easier for you to work through them.

Do the same for other safelists you join, make a label and filter for each.

Now, I’m sure that you will be happy to know that you are not expected to read ALL the emails that come from any SafeList. 🙂

The trick is to find the ones that offer the most credits. This will be different with each SafeList, so just do a little experiment to find which ones are most lucrative.

As a general rule, «solo» emails carry more credits than normal ones, and «network solo ads» carry even more.

As you receive mail from each safelist, enter a note in the «Comments» column of your spreadsheet along with the other information, about which kinds of emails from them have the most credits.

You will also receive some solo emails in your «mail» address — these are generally worth more than those sent to the «list» address.

When you open the email, scroll down to «click here for credit» and click the link. It will open in a new tab. CAUTION: Some lists have their «unsubscribe» link very close under their «credit» link. Be careful that you click the right one. (I have almost unsubscribed myself several times.)

Decide how many emails you want to open from each list each day.

Once you have read that many from any given list, go back to the label for that list, click on the square button at the top left side above the email subjects to select all. If there are more than 50 conversations under that label, click to select all conversations (this link will appear at the top over the subject listings) and delete.

This will save your inbox from becoming too cluttered. Then pick the next label and work on it.

TIP: If you are limited in time, it is better to choose a couple of lists each day and read as much mail as possible from them, rather than just reading a couple of emails from every list.

With SafeList mailing, it is definitely a numbers game — the more mail you can send, the better!

One final thing about SafeLists before you join them. Almost all of them will immediately cancel your account  if your email bounces due to a full inbox. Most have an option to go on holiday mode, which means that you will not receive mail from them until you go off holiday mode. If you are for any reason not going to be able to attend to your mail for a while, use this option.

AIOP NOTE:  The amount of the emails you will receive from safelists , viral mailers, is really big and will flood your gmail  fast enough. You have to take care and delete the ones you don`t need to read and keep your email address safe from bouncing.

Also is very important  to consider  opening more gmail addresses to prevent bouncing than receiving the emails from all the safelists at the same email address.

Make something like mails@gmail, mails1@gmail, mails2@gmail etc. and note on your Spreadsheet which email address is registered with each safelists  you join. This will help you also in case you  forget your password.

Keep in mind that yahoo, aol, hotmail, and other alike free email addresses providers, are blocking bulk emails coming from other servers than theirs, so you should use none of the above for safelists or signing up to autoresponders systems.


If at some future time you decide to expand and join other lists, I would strongly suggest making this a criterion for those you join. Otherwise, you might accumulate thousands of credits but only be able to use them to email two or three people.

So, now go and join each of the SafeLists in the AIOP Downline Builder


Next, you need to prepare some messages to send via your SafeLists.

I suggest you do this before you send out mail,   so that you can have time to think about what you are going to say.

Create a new folder in your Business folder, and label it «SafeList Emails.» Create your emails as OpenOffice text documents, and save them in this folder.


Here’s a few pointers:

  1. Headings are important! They can make the difference between your email being opened or not.

As you read the emails that come in from your SafeLists, take note of them and copy them to a «swipe file.» (It only has to be an OpenOffice text document — you could call it «Headline swipes».)

Another tip: Many of the programs have the ability to personalize the header with the recipient’s name.

If it is available, use it — people love to see their own name, even if they know it has been put there by a computer program. :0) Most marketers do this — but here’s one that most marketers DON’T do:

also personalize your email with your own name. (From Joe Bloggs … ) This will help to brand you, and as people get used to you offering them good products, they are more likely to open your mail. (We’ll talk more about branding soon.)

Some headings NOT to use — they will get you banned from most SafeLists, and even if they don’t they will anger the readers and turn them away rather than attract them to your offer:

* Anything that suggests they have received a payment or a signup
* Anything that suggests there is a question about a payment sent by them

* Anything that sounds as though it is coming from the SafeList Admin

* In general, anything that is false or misleading

  1. For SafeLists, what you say in the body of the email is not so important, as most people are going to scroll straight to the bottom to get their credit link (that’s what you’ve been doing, isn’t it? :0) )

However, some people do still read the actual email, so it’s worth making a little bit of effort to pitch your business. When you come to send the mail through the SafeLists, if you have the opportunity to send it in html, use it.

(Don’t panic — the interface is as easy to use as formatting a regular document in OpenOffice.) Use everything you can to get people’s attention.

A further tip — try to avoid using the «cut and paste» emails that are included with various programs. Use them as a guide, but edit them so that they are speaking in your own «voice» and saying what is true for you. Make them unique, so that people will not be seeing the same email from hundreds of marketers.

For each SafeList, make a note of how often you can post.

Get a cheap diary, and each time you post to a SafeList, record ahead the next time you will be able to post. So, if you post to ListA today, and you are allowed to post there every three days, skip ahead three days in your diary and make a note «Post to ListA.» Also note which messages you have used with which SafeLists, so that you are not doubling up and sending the same message twice in a row.

Spend this week setting up your SafeLists, and continue to spend at least half an hour each day surfing the TEs. Next we’ll look at another method to promote your business.

Next Module

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